How can educational leaders effectively use blogs?

I believe blogging and technology is becoming more popular and widespread. Blogging is a way for teachers to communicate in several ways: to students, parents, colleagues and to fellow administrators. Blogging is effective in facilitating higher level thinking. It enables reflection, analysis and cognitive rationale. Educational leaders can use blogging to keep up with commentary and FAQ among staff, students and parents. Campus websites can also be a source for blogging.